PSV begins collaboration with a major brand

Starting with the 2026/2027 season, PSV will have full control of fan catering in-house. This decision was made earlier this year, and as a result the partnership with Top Events will come to an end after 25 years.

Under the PSV faithful, there was generally a great sigh of relief in response to the decision. In addition, PSV has announced that it will enter into a partnership with chips brand Pringles.

The chip brand will be linked to PSV for at least two seasons and will also play a role within the club outside of catering. PSV reports this via social media.

''In addition to its presence in public catering, Pringles will also make a point of presenting itself during PSV events. This is how we kick off the collaboration with a fan activation during the PSV FANday, and Pringles will be a partner of the annual Otten Innovation Cup'', PSV writes in a post on X.

Also commercial director Frans Janssen speaks out about the partnership with the iconic brand. ''With Pringles, we bring a strong, globally recognizable brand to PSV. This partnership offers plenty of opportunities to develop new activations together that will further enhance the fan experience around matches. A very nice step that fits within our new strategy for public catering,'' Janssen says on the club website.

At Pringles, we are also looking forward to the collaboration with the champion of the Netherlands. ''We are incredibly proud of the partnership with PSV. The club’s passion and its supporters perfectly match what Pringles stands for: enjoying special moments and unforgettable experiences together. We look forward to working together in the coming seasons to deliver great activations and surprise fans with unique experiences'', said Dyon Wolders, Key Account Manager for Pringles Netherlands.