‘Action’ Joey Veerman goes through the whole country: ‘Provokes Koeman’

The clothing brand G-Star has conveniently insinuated itself into the relationship between Joey Veerman and Ronald Koeman. It all but suggests that Veerman wanted to deliver a dig at Ronald Koeman. Another dig, because right after PSV - FC Twente, Koeman was already knocked down by the midfielder.

It seems Veerman is getting stuck on how everything went between him and Koeman, but there’s no burying the hatchet in it. At least, that seems to be the case from the outside. Football-loving Netherlands reacts massively to the promotional campaign by G-Star and Veerman. In general, football-loving Netherlands draws just one conclusion: 'Veerman is provoking Koeman'.

Clothing brand G-STAR is launching a new campaign on Saturday with Joey Veerman. The campaign is thus set a day before the start of the Netherlands national team’s world championship in the United States, Mexico and Canada. Veerman features in a full-page advertisement, with the text: 'Denim with real character'. The promotion is now going nationwide. 

A fairly striking but also clear text, referring to the situation between Veerman and national team coach Ronald Koeman. The coach repeatedly pointed to Veerman's character as one of the reasons not to take him to the World Cup. "Joey's character is different", Koeman said, which was not necessarily negative about the character of the midfielder from Volendam, although it has been interpreted that way everywhere.

After PSV - FC Twente, Veerman responded openly and sharply. "If you come with such press conferences and say that my character is not good, then at some point I’m just done with it", Veerman said to ESPN. 

Not only the text 'Denim with real character' stands out, but also the orange ball in the foreground. They are all subtle references from the midfielder and the clothing brand. Veerman says about G-STAR's promotional stunt. "I'm not really into pretending to be someone else to keep others happy. You are who you are. So when G-STAR called, I picked up."